Come 2012, WJA members were introduced to a world of possibilies ranging from events to product development. WJA India along with GIA Alumni Associaon invited Kiren Shrivastav, CEO of Molecule Communica ons who conducted a thrilling session on “Building Brands through Events.” A veteran in the world of events, Shrivastav shared how to idenfy business objecves by using events as a promoonal tool. WJA members learnt promoon techniques using events at micro and macro levels: from a freelance jewellery designer to a large scale retail jeweller.