In the world of gems and jewellery, product development is at the crux of jewellery masterpieces. In the words of Mr. Jashnani, CEO, Sama Jewellery, “Product Development is an art” To understand this art and learn the nuances of jewellery creaon, WJA India invited Mr. Navin Jashnani for a workshop on product development. While explaining the basics of manufacturing jewellery, Mr. Jashnani carefully touched upon the ergonomics of a design and the challenges in producing such masterpieces. WJA members were introduced to the world of coloured gemstones and learnt various jewellery seMng styles. Through the various collecon of Sama Jewellery, the members took a journey into the creaon of a jewellery masterpiece; traversing through imaginaon, design and producon.