Today, Social Media Markeng is considered to be the next big thing for promoons; not only being a cost effecve tool but also a tool with extensive reach. Idenfying the growth of this tool, WJA India along with GIA Alumni Associaon invited Nipun Kapoor, COO of WAT Consult to shed light on ways to use the digital space to grow brand presence. She
conducted a seminar on “Growing Intelligent Brands through Social Media” and highlighted the mistakes many brands make when first entering the digital landscape and how to avoid them. WJA members also learnt innovave, yet simple strategies on how they can leverage social media to promote brand of any size.

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